boon's log 1609.02: Beautiful Imperfections

Beautiful Imperfections by Yasmin Ahmad

Saw this in Facebook and thought of sharing it here. The ad is targeted primarily at Singaporeans who keep looking for perfections, especially when looking for their life partners, always waiting for "The One" - which has in turn, kept them from getting married. As Yasmin puts it, this is possibly not only happening in Singapore but all around the world - a global disease. Folks are looking for that picture perfect other-half - be it that tall, dark and handsome Abercrombie and Fitch poster guy or that Cosmopolitan supermodel cover girl.

I think this is a great ad and powerfully delivered by "Mrs. Lee". It's like one of those Petronas Chinese New Year ads where it will stick with you for time to come, some may even jerk a tear or two. And yes, those Petronas ads were her ads as well! Yasmin's our very own Anak Malaysia...

Enjoy...

boon out...